The sports industry is just one of the parts of the entertainment industry that I am very interested in. I was thrilled to hear about the Open House Tour of the new Amway Center that we were being offered as students at Full Sail. On January 25, 2011 myself and a group of classmates got a backstage tour of the new Amway Center. Michael Loulan, Client Services Coordinator at the Amway Center, lead us through the arena and gave us a great deal of information on everything from corporate sponsorships to the technical aspects of the arena. I found the tour to be so informative that I did another tour of the arena on April 21, 2011.
The detail that went into the new Amway Center is impeccable. Everything in the arena has a purpose. For example, the arena is divided into two colors - orange because we are a citrus state and green because Florida is such a green state. Season ticket holders will have either green or orange on their ticket to assist them in finding their seats easier. The new Amway Center focuses on customer experience and does everything to enhance that experience.
One of the things that I found very interesting on the tour were all of the different corporate sponsorships that are present in Amway Center. When you think about it, it is really like you are walking in one big advertisement with companies like Geico, AirTran and Disney. Another interesting fact that I learned was that Amway Center is in fact owned by the city of Orlando. I always thought of venues like this as being the "home" to a sports team. However, that team has to rent the venue out just like everyone else. This was apparent during the NBA Finals this year when the Chicago Bulls had to play a day early because Oprah Winfrey was taping one of her last shows at the United Center and had the space reserved before the NBA. I believe opportunities like this tour are things that should not be turned down because there is always the possibility of them opening the door to future opportunities.
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